On June 28, the launching ceremony of the Volunteer Initiative for Cultural Rural Construction was held at QIT. Led by the Institute of Cultural Rural Construction and Communication of QIT, the initiative was jointly initiated with 10 other universities across Shandong Province, together with provincial industrial associations and cultural enterprises. It aims to empower Qilu rural cultural revitalization with university intellectual resources and youth volunteer forces, and explore a Shandong practice path for the creative transformation and innovative development of fine traditional Chinese culture. Nearly a hundred academic and industry representatives from inside and outside Shandong Province, faculty and students attended the launching ceremony.