On December 18, the inaugural meeting of the "Research Institute for Cultural Rural Construction and Communication" and the Seminar on County-Level Cultural "Two Innovations": Theory, Methods and Practice of Qilu Institute of Technology was held at its Jinan Campus. Qiu Yihong, Director of the National Arts and Sciences Planning Project Management Center, Peng Jindi, President of Shandong Radio and Television Association, Pang Chunjie, President of Shandong Reportage Literature Society, Sun Meihua, President of Shandong Cultural and Creative Design Industry Association, Zhang Fangheng, Chairman of Heyuan Intelligent Technology Co., Ltd., Huang Gang, General Manager of Great Wall Guanglian (Shandong) Cultural Development Co., Ltd., Xu Cuilan, Secretary-General of Shandong Online Audio-Visual Program Service Industry Association, Lü Bing, Chief Expert and Director of the Content Operation Center of Qilu Evening News • Qilu Yidian, as well as deans, experts and scholars from relevant schools of journalism and communication of Shandong University, Ocean University of China, Shandong Normal University, Shandong University of Technology, Qufu Normal University, Qingdao University of Technology, Ludong University, Linyi University, Shandong Youth University of Political Science, Shandong Jianzhu University, Heze University and other universities, were invited to attend the meeting. Zhang Gengling, Executive Vice President of Qilu Institute of Technology, and Vice Presidents Shan Chengjuan and Zhang Xinghua attended the meeting.