Undergraduate program-- Visual Communication

This program aim to cultivate talents with both international design perspective and Chinese design characteristics. Adapted to the need of the new era, they, being professional in both traditional print media and modern digital media, are able to engage in design, teaching , research and management in in professional design institutions, media companies, schools and research institutions.

Core Courses

Advertisement science, design history, advertising design, brand packing design, brand marketing and advertising planning, business information and visual recognition system, book binding design, fonts and layout design, graphic creation, format design, logo design, etc..

Major Experiments

Photography, book binding design, brand packing design, multidimensional form construction

Program Learning Outcomes

(1) Master basic theoretical knowledge of visual communication

(2) Master related skills and methods of design innovation, expression, writing and social communication, etc..

(3) Capabilities of vividly and accurately expressing design intent by sketches, drawings, models, renderings and computer graphics technology.

(4) Master a foreign language, be proficient in the use of computers.

(5) Basic photography skills.

(6) Proficiency in a variety of design software.